Two disciplines, one identity
Marketing and development have distinct pages within the same visual identity. Visitors can follow either route without losing the broader professional context.
Professional website & personal identity · Launched · Live website
Ridwaan Ismail
A professional story, beyond the CV.
Inspect interface
01 / The opportunity
A professional story, beyond the CV.
A professional profile can hold more than a list of roles. Developed in collaboration with Ridwaan Ismail, this website brings his commercial and technical interests into one recognisable presence, with distinct routes into each side of his work.
What needed to change
A document is useful for a concise record. It leaves less room to explore how different fields of work connect. Ridwaan’s profile needed a place where visitors could choose the part of his professional story most relevant to them.
What we built
Six connected pages give marketing, development, experience, selected work and contact their own space. The collaboration brought those parts together around an RI identity, strong type and a clear route back to the person behind the work.
02Built through collaboration
A recognisable identity.
A story with room to unfold.
LUWA contributed to the design and development through a collaborative project with Ridwaan Ismail. The result presents his professional identity without reducing different disciplines to a single job title.
Design that holds the story together
The RI monogram, oversized name typography and restrained red, ivory and dark palette give the pages a shared signature. Distinct compositions for marketing and development let each field retain its character.
From introduction to conversation
Visitors can read the career profile, explore selected work and choose a direct contact link. Visitors can request a CV by email and continue the conversation directly.
The public outcome
The live website gives Ridwaan’s professional story a permanent place online. Its value is in making that story available to explore, with direct ways to continue the conversation.
03Engineering the experience
A profile people can explore
Experience and selected work extend the introductory story. Reading progress, active navigation and mobile menus support longer pages without crowding the content.
A direct next conversation
Contact links open the visitor’s email or chosen contact service. The CV action requests a copy by email; it is not a download or an automated application process.
04The interface folio
Look closer.
There’s more to it.
7 views of the implemented professional website. Select an image to inspect the desktop and mobile work in detail.
Inspect interface
Inspect interface
Inspect interface
Inspect interface
Inspect interface
Inspect interface
Inspect interface
Context & attribution
Website designed and developed in collaboration with Ridwaan Ismail. The gallery documents the professional website across desktop and mobile. Ridwaan’s identity and content remain his; LUWA’s contribution is collaborative.
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