Brand storytelling
The bakery’s character carries from its opening page into the creations gallery.
Bakery & patisserie · Launched
Petal Pastries
A brand to explore. A creation to make your own.
Inspect interface
01 / The opportunity
A brand to explore. A creation to make your own.
Petal’s website does more than show finished cakes. Swirl Studio lets customers try cupcake combinations in 3D and carry their choices into a quotation enquiry.
What needed to change
A gallery can show what a bakery has made. Petal also wanted customers to picture what they could make their own, without turning the creative choices into a confusing form.
What we built
The site introduces the bakery and its creations, then opens Swirl Studio. Customers can change the cupcake’s look, see a 3D preview and send their choices as a quotation request.
02Engineering the experience
Interactive studio
Customers can try combinations and see the cupcake change as they choose.
Quotation handoff
The chosen design can be sent for a quote; it is not a paid order or confirmed purchase.
03The interface folio
Look closer.
There’s more to it.
7 views of the finished interface. Select an image to inspect the desktop and mobile work in detail.
Inspect interface
Inspect interface
Inspect interface
Inspect interface
Inspect interface
Inspect interface
Inspect interface
Context & attribution
The images follow the bakery site into Swirl Studio. A quotation request is not a checkout or confirmed order.
Continue exploring
